PortfolioIllustrated portrait of Kenza

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Hello, I’m Kenza !

Combining the strategic mindset of a Master's student with the heart of an illustrator, I turn brand goals into captivating digital universes.

With a solid foundation in marketing and a stylus as my magic wand, I make content that is as smart as it is beautiful.

CANDIDATE PACKAGE

This offer includes :

STRATEGIC CORE

International communication
Campaign planning
Market analysis

CREATIVE SUITE

Vector Graphics (Adobe Illustrator)
UI/UX Layouts (Figma)
Digital Illustration (Procreate)

MULTIMEDIA & STORYTELLING

Video Editing (Davinci Resolve)
Motion Graphics
Social Media and Community Strategy

BONUS PERK

Cross-Cultural Fluency (French, English, Spanish)
Multidisciplinary Adaptability
Audience Intuition and Empathy

Mailbox: contact me
Before exploring,

TOSS MY FAVORITE TOOLS IN THE BASKET,

CanvaiPadApple PencilLaptopSketchbookAdobe IllustratorProcreateFigma

TOTAL : 2 869 €

iPad

procreate

I used my iPad to draw all the illustrations incorporated in this portfolio

I bring my laptop everywhere I go when I work on projects, including for the whole process of this portfolio !

To ensure the quality of my elements, I vectorized all the illustrations on Adobe Illustrator

Procreate is the program I use on my iPad for the illustrations and the hand drawn animations

The entire structure of this portfolio was designed in Figma

figma

laptop

illustrator

THEN SCROLL THROUGH MY DIGITAL UNIVERSE TO SEE WHAT I HAVE BUILT WITH THEM

  • iPad I used my iPad to draw all the illustrations incorporated in this portfolio.
  • procreate Procreate is the program I use on my iPad for the illustrations and the hand drawn animations.
  • figma The entire structure of this portfolio was designed in Figma.
  • laptop I bring my laptop everywhere I go when I work on projects, including for the whole process of this portfolio!
  • illustrator To ensure the quality of my elements, I vectorized all the illustrations on Adobe Illustrator.

BRANDING

Majalys

PROCREATE

I used it to draw and design the brand’s logo.

CANVA

I used it to design the full brand presentation.

ADOBE ILLUSTRATOR

I used it to vectorize and finalize the logo.

During my LEA Bachelor’s, my team had to create a fictional brand for a communication class and present it to my classmates. Inspired by Rituals, I imagined Majalys, a brand offering gift boxes of Arabic-inspired scents, each with an accessory and a flyer telling the cultural story behind the products and how to use them. I wanted to create a brand that shares Arabic culture while making an easy, meaningful gift.
I came up with the concept, the name and the brand identity (color palette, product ideas), and built the communication strategy. I drew the logo on Procreate, finalized it on Adobe Illustrator, and created the presentation on Canva.

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CONTENT CREATION

Lourd Silence

PHOTOSHOP

I used it to create the mockups for the website.

CANVA

I used it to design the ebook, the Instagram stories and the trade-show flyer.

As Visual Lead during my visual communication internship at Lourd Silence, a skincare start-up, I supervised two other interns. I designed a 28-page ebook that was featured on the brand’s website from its launch and offered as a free download alongside the products. I also created three Instagram stories for a skincare challenge used as a marketing campaign, and a flyer for the brand’s first trade show.

I designed all of these visuals on Canva and used Photoshop to create the product mockups for the website.

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SOCIAL
MEDIA

MASCI

CANVA

I used it to design the carousel while following the Master’s brand guidelines.

As part of the social media team of my Master’s degree, MASCI, where I am also Vice-President of the junior agency, I design posts for Instagram, TikTok and LinkedIn. I always follow the Master’s brand guidelines, creating varied but cohesive designs that build a strong and consistent identity.

This autumn carousel, made exclusively for Instagram, presents student-friendly spots and events in Dijon. I designed it on Canva and also wrote its captions.

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Carrousel pour Instagram et Facebook

WEB DESIGN

MASCI

FIGMA

I used it to design the signature, its usage guidelines and a template.

NETLIFY

I used it to host the website.

CLAUDE CODE

I used it to turn the design into a signature generator website.

VSCODE

I used it to review the code and check that everything worked properly.

Also regarding the social media team of my Master’s degree, I created the official email signature for our 34 students and the teaching staff. Following the Master’s brand guidelines and logo, I designed the signature on Figma, along with usage guidelines and a template.
I then turned it into a signature generator website using Claude Code, checked on VS Code that everything worked properly, and hosted it on Netlify, so everyone could add the signature to their mailbox on their own, making it easier for our team to manage. I also added a support system with contact buttons so users could reach me if they had any issues.

Signature example

Email signature exampleSignature generator

Signature generator

Signature generator homepage

Signature generator homepage

CAMPAIGN
STRATEGY

OSCARS x META

FIGMA

I used it to design the flyers of our campaign.

CANVA

I used it to design the full presentation.

CHATGPT

I used it to generate realistic 3D pictures.

In the first days of my Master’s, my team took part in a challenge: building a communication strategy for the Oscars aimed at 18–25-year-olds, with a creative partnership. We imagined a collaboration with Meta, letting viewers follow the ceremony through the smart glasses of an actor, an influencer and a film professional.

I came up with the idea of exclusive Meta glasses for the event, with a button allowing wearers to vote for a celebrity live. I generated the glasses and the Oscar statue visual with ChatGPT, designed the campaign flyers on Figma following the Academy Awards brand guidelines, and created the presentation on Canva.

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CHILDREN’S
BOOK VODCAST

ILLUSTRATION, EDITING

PROCREATE

I used it to draw all the illustrations.

CANVA

I used it to assemble the pages and add the text.

PAPER

I used it to turn the pages into a flipbook and record it.

CAPCUT

I used it to edit the vodcast, add music and sound effect.

My exchange year at the University of Valencia included a project where we had to bring a deceased female historical figure to life by interviewing her with AI, then turning her answers into a vodcast. My team chose British suffragist Millicent Fawcett, and to make the story more engaging, I came up with the idea of presenting it as a children’s book.

I drew all the illustrations on Procreate, then assembled the pages and added the text on Canva. I imported the pages into Paper on my iPad and recorded my screen while flipping through them. Finally, I edited the video on CapCut, adding voices I generated with Fish Audio, music and sound effects.

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BRAND
ANALYSIS

MUJI

CANVA

I used it to design the full presentation.

For our international communication class, my team of three explored how MUJI could appeal more to Western consumers while staying true to its “no brand” philosophy. I suggested the brand for this unique concept: minimalist, functional products sold without logos or flashy marketing, yet recognisable worldwide.

We examined how MUJI built its identity and adapted to three key markets, China, the United States and Europe, before developing a communication strategy to make the brand more attractive in the West without compromising its standardised identity. I led the visual analysis of the logo and brand identity, as well as the internal analysis of MUJI, and contributed to the final strategy. I also designed the entire presentation on Canva.

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You have reached the end of my portfolio !

The projects you’ve just discovered are only part of my work.

Beyond them, I’m a motivated and curious person who loves learning, isn’t afraid of new challenges, and adapts easily to new environments.

I’m confident I can bring creativity, commitment and a fresh perspective to any team I join.


Let’s create something together!

Photo of Kenza

Thank

you !